Director Digital Marketing

Company: CIRCOR International, Inc
Location: Monroe
Posted on: January 16, 2022

Job Description:

Director Digital Marketing BUSINESS: Industrial - CIRCOR Pumps, N.A.LOCATION: Successful candidate may be based out of one of these CIRCOR locations:

• Monroe, NC
• Burlington, MA
• Stuttgart/Cologne/Radolfzell, Germany
• Shanghai, ChinaREPORTS TO: VP, Commercial -CIRCOR International (NYSE: CIR) is one of the world's leading providers of mission critical flow control products and services for the Industrial and Aerospace & Defense markets. The Company has a product portfolio of market-leading brands serving its customers' most demanding applications. CIRCOR markets its solutions directly and through various sales partners to more than 14,000 customers in approximately 100 countries. The Company has a global presence with approximately 3,200 employees and is headquartered in Burlington, Massachusetts. For more Ainformation, visit the Company's investor relations website at -About CIRCOR IndustrialCIRCOR Industrial delivers a wide range of highly engineered valve, pump and system solutions that are designed, manufactured, marketed and supported by best-in-class, historically significant product brands. We are the market leader and #1 global provider of positive displacement pumps and specialty centrifugal pumps from trusted brands, Allweiler, Houttuin, IMO, Tushaco, Warren and Zenith. We are a global leader in highly engineered valve and flow control products from trusted brands including CPC Cryolab, R.G. Laurence, Leslie Controls, Pipeline Engineering, Rockwood Swendeman, RTK, and Schroedahl. - -POSITION DETAILS -Position SummaryThe Digital Marketing Director will lead the development and execution of CIRCOR Industrial's global digital marketing strategy including commercialization plans, digital presence and website, eCommerce, marketing communications, lead generation, and digital tools. - The position will lead the digital transformation for the overall business in a high growth fast-paced environment. - This is an opportunity to create your future. We are early in our digitization journey and need your help and experience to make it happen. -POSITION RESPONSIBILITIES
  • Leads the development and execution of commercialization plans, digital marketing, and communication strategies to ensure long term sustainable growth of the business
  • Establishes and manages the eCommerce and digital marketing budget to optimize KPI's and drive top and bottom-line revenue
  • Plans digital marketing campaigns, including web, SEO/SEM, email, social media, product literature, product training, and webinars
  • Defines best practices, standards, and processes for lead generation campaigns and associated deliverables. -Develops and executes such campaigns.
  • Develops commercialization materials for CIRCOR digital solutions
  • Provides expertise & insight using ongoing analysis and reporting to guide strategic marketing and sales decisions
  • Management of outsourced marketing services
  • Leads key Digital tools projects for the business, as needed
  • Develops internal and external communication strategy
  • Collaborates with executive leadership and functional leaders to generate campaign concepts and design creative assets.
  • Leads and supports a global marketing team-creates an aligned mission and vision for the teamCANDIDATE REQUIREMENTSEducation & Experience
    • A Bachelor's degree. Master's degree preferred, but not required.
    • Minimum 12 years related working experience with 5 of those years as a Marketing Leader with global exposure.
    • Hands on experience with building a B2B marketing function and leading a global marketing team.
    • Experience with the business development capture process
    • Strong analytical skills to forecast trends and analyze metrics.
    • Demonstrated ability to collaborate with and influence leaders at the executive level
    • Strong understanding of diverse channels that drive traffic and conversion
    • Demonstrated experience in SEO, search marketing/AdWords, internet advertising, etc.
    • Strong comprehension of both traditional and emerging channels for marketing.
    • Experience with web analytics tools
    • Excellent communication skills, both verbal and written.CIRCOR is an EEO Employer of Females / Minorities / Veterans / Individuals with Disabilities

Keywords: CIRCOR International, Inc, Rock Hill , Director Digital Marketing, Advertising , Monroe, South Carolina