Digital Advertising Analyst

Company: Robert Half
Location: Rock Hill
Posted on: June 23, 2022

Job Description:

Robert Half is working on an exciting opportunity with a national client in the telecommunications space. This person would be responsible for executing and analyzing the results of digital advertising campaigns while managing the daily monitoring, optimization and reporting for digital media services provided for internal and external customers. Review, research and make projections and or recommendations for new service offerings and or optimizations to current websites to drive more value and revenue for customers and media services.Responsibilities:

• Execute digital advertising campaigns for clients in order to meet the goals of increasing KPIs for a portfolio of clients with a combined value of up to $5 million in annual revenue.
• Coordinate with creative services, advertising strategists, and social media specialists to optimize advertising strategies for clients. This includes implementation of advertising tags, remarketing pixels, call tracking numbers, and conversion codes.
• Perform campaign audits, track and analyze campaign data in order to guide informed campaign management decisions for both assigned accounts as well as group accounts.Qualifications:
  • 1-3 years of experience in managing digital advertising campaigns on behalf of clients.
  • Experience with Google, Facebook, and Instagram required. Additional experience in LinkedIn, Twitter, and other advertising platforms is a plus. Must also be able read Analytics and work with spreadsheets in order to analyze data to make informed decisions on campaign management.
  • Must have a strong understanding of digital advertising strategy and an analytical/data driven mindset.

Keywords: Robert Half, Rock Hill , Digital Advertising Analyst, Advertising , Rock Hill, South Carolina