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VP Marketing

Company: ExecuNet
Location: Rock Hill
Posted on: January 11, 2022

Job Description:

We are looking for a creative and analytical -VP of Marketing -that can bring innovation and strategic insight that will fuel ongoing growth. - We need someone who can build brand, content, and marketing strategies - but with a connection to the overall pipeline to attract new customers and expand among those already in place. - This role will manage a global team, so it will be important to have the ability to not only execute well, but effectively lead your team to do the same.
The following Objectives will be key to your success:
Working closely with Market Segment Leaders, Product Marketing, Application Engineers and Regional Sales to develop scalable go-to-market/ market-growth strategies.
Guide and work with the marketing leaders from each of the company's divisions to develop specific strategies that drive towards the overall company plan.
Define, measure and report the performance of all marketing channels/campaigns -and assess against acquisition goals.
Build out marketing analytics and ROI analysis -for campaigns and channels to optimize marketing investment.
Guide development and deployment of multi-channel marketing strategies that include high-quality content, digital marketing positioning, marketing automation, and trade shows.
Close collaboration with sales and market segment leaders to ensure integrated go to market implementation.
Close collaboration with product marketing to ensure Company maintains a strong competitive brand that is reflected in the product offerings.
Develop a high-performing marketing team across multiple geographies and disciplines
Disciplined budget planning and management
Coordination and strategy related to public relations and other paid/earned media.
Management of outside agency partners to provide scalability and leverage subject matter expertise.
Who You Are:
10+ years in marketing related roles for high-growth, B2B or SaaS-based companies or agencies.
Proven experience in restructuring or building teams from the ground up
Big picture mentality, with ability to still pay attention to the details. - Our growth is going to depend on more than just demand generation or content development.
Familiar leveraging digital tools such as, Pardot, Adwords, etc. to design, deploy, and refine key campaigns.
Data driven, but without losing the need to be creative
Collaborative and able to work across the breadth of the organization to build and implement programs.
Forward thinking with the ability to help guide our growth through a combination of reflecting on the past and seeing around the corner.
Experienced juggling multiple projects and balancing priorities and internal resources
Excellent communication skills and experience working directly with senior leadership
Ability to travel occasionally.
Build and maintain relationships with media, KOL's in industry Experience in co-marketing/cooperating with key customers and partners

Keywords: ExecuNet, Rock Hill , VP Marketing, Executive , Rock Hill, South Carolina

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