Manager, Consumer Insights (US-Remote)
Company: TD Bank
Location: York
Posted on: May 15, 2022
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Job Description:
About TD Bank, America's Most Convenient Bank - TD Bank,
America's Most Convenient Bank, is one of the 10 largest banks in
the U.S., providing more than 8 million customers with a full range
of retail, small business and commercial banking products and
services at approximately 1,300 convenient locations throughout the
Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In
addition, TD Bank and its subsidiaries offer customized private
banking and wealth management services through TD Wealth -, and
vehicle financing and dealer commercial services through TD Auto
Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn
more, visit . Find TD Bank on Facebook at and on Twitter at TD
Bank, America's Most Convenient Bank, is a member of TD Bank Group
and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a
top 10 financial services company in North America. The
Toronto-Dominion Bank trades on the New York and Toronto stock
exchanges under the ticker symbol "TD". To learn more, visit .Depth
& Scope:Design, execute and manage consumer research projects both
quantitative and qualitative, responsible for all stages of the
insight process - working with internal partners to scope out
business objectives and clear problem statements, translate
objectives into research plans, configuring the optimal research
(experimental) design, lead the development of questionnaires /
discussion guides to address business problems, and building
compelling presentations and data driven stories for key
stakeholders including senior/executive level internal
clients.Manages multiple marketing projects/programs/initiatives of
moderate scope and complexityHighly seasoned marketing insights
professional role requiring substantial knowledge/expertise in a
complex field and knowledge of broader related areasIntegrates
knowledge of the enterprise sub-function's or business line's
overarching strategy in developing solutions across multiple
functions or operationsInterprets internal/external business
challenges and the industry environment, recommends course of
action and best practices to improve products, processes or
servicesActs as a technical subject matter expert/lead integrating
cross-function understanding within their own field of
specialtyIndependently manages end-to-end functional programsSolves
or may lead others to solve complex problems; leads efforts or
partners with others to develop new solutionsUses sophisticated
analytical and insights thought leadership to exercise judgement
and identify solutionsImpacts the achievement of sub-function or
business line objectives within the area they are accountable
forWork is guided by policies and industry
standards/methodsCommunicates difficult concepts; converts
information to compelling business context and advice; influences
and gains alignment across increasingly senior stakeholdersWorks
autonomously as the lead and guides others within area of
expertiseDevelops internal and external customer, brand and
experience research, insights and analyses, which helps shape
corporate and business level strategies and decisions through
primary and secondary research, synthesis of insights analysis, and
innovation.Works closely with internal business, marketing and
external partners to understand key business issues and proactively
provides thought leadership, insight guidance and subject matter
expertiseResponsible for all stages of the insight process -
working with internal partners to scope out business objectives,
translating objectives into research plans, configuring the optimal
research design, developing questionnaires/discussion guides, and
building compelling presentations for senior/executive level
internal clientsDrives innovation throughout the insights process
by proactively seeking out and trying new, innovative research
techniques. Seeks out efficiencies by aggregating and synthesizing
existing information sources to surface new insights that address
business and marketing needsDevelops and maintains strong working
relationships with analytics and insights areas and approved
external vendors and leverages their expertise and experience to
deliver high quality insights to the businessResponsible for
overall project management including timelines, budgets, providing
cross-functional stakeholder updates and getting alignment at key
decision pointsEducation & Experience:Minimum of 7+ years
professional experience in any of the following areas: consumer
insights, marketing research, data analytics, brand management,
brand measurement, product development, management consulting,
business analysisUndergraduate degree or relevant professional
certifications, designations, or equivalent required. A Master's
Degree in Marketing Research or related field is a plus.Strong
technical skills in market researchExperience with a range of brand
health and equity measurement, advertising/creative research,
product development research, segmentation research, etc.Strong
business acumen and business consulting skill set. Business minded
individual who understands how data and insights can be leveraged
for business impactProven ability to think and operate at a
strategic level, however comfortable with details and guiding the
execution of data analysis and market researchHigh level of comfort
working on initiatives that are less defined and do not have
established processes or parameters. Demonstrated ability to build
strategic plans and develop clear roadmaps to deliver against
strategies and prioritiesStrong self-starter who takes initiative
and is able to identify new opportunities and have the drive and
ability to bring them to lifeStrong aggregation and synthesis
skills with an ability to take complex concepts and data and build
a compelling story and narrative that is data driven and grounded
evidenceDemonstrated leadership and ability to lead and influence
cross-functional projectsStrong project management skills. Ability
to lead and manage multiple projects and initiatives at once.
Strong multi-tasking skills and working well under
pressureConfident interacting and presenting to stakeholders and
partners at all levels including Senior and Executives, and drive
toward business decisions and outcomesAbility to design creative
and visual reports and presentations to effectively communicate
results and findings from data and insights
projects/initiativesActively involved and well-connected in the
consumer insights industryExperience with and understanding of
brand concepts an assetProduct/Service management and innovation
experience an assetFinancial services experience an assetOpenness
to new and innovative methodologies an assetMust be eligible for
employment under regulatory standards applicable to the position.At
TD, we are committed to fostering an inclusive, accessible
environment, where all employees and customers feel valued,
respected and supported. We are dedicated to building a workforce
that reflects the diversity of our customers and communities in
which we live in and serve, and creating an environment where every
employee has the opportunity to reach their potential. If you are a
candidate with a disability and need an accommodation to complete
the application process, email the TD Bank US Workplace
Accommodations Program at . Include your full name, best way to
reach you, and the accommodation needed to assist you with the
application process.EOE/Minorities/Females/Veterans/Individuals
with Disabilities/Sexual Orientation/Gender Identity.
Keywords: TD Bank, Rock Hill , Manager, Consumer Insights (US-Remote), Executive , York, South Carolina
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