Digital Marketing Manager
Company: CRG Corporation
Location: Rock Hill
Posted on: August 6, 2022
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Job Description:
Digital Marketing ManagerCRG recently launched a search with a
global technology company that provides additive manufacturing
solutions of 3D Printing within healthcare and industrial markets.
They are seeking a Digital Marketing Manager who has experience
developing and analyzing marketing campaigns to join their team. If
you are passionate about marketing and a curiosity to keep ahead of
trends and develop industry opportunities, this is the opportunity
for you! This client offers amazing work/life balance, benefits,
and competitive compensation, all to compliment their
employee-centric culture.Location: Rock Hill, SCSchedule: HYBRID
Monday-Friday 8-5Compensation: $75,000-$85,000 + 10%
bonusResponsibilities: Collaborate with Segment Marketing,
Communications, and Sales to define and execute digital programs,
drips & nurtures leveraging multiple channels: digital, social,
webinars, ABM, inbound Manage the email marketing campaigns,
product landing pages, paid media, metric tracking, all while
leveraging our automation systems resulting in high-quality leads
for the Sales pipeline Manage daily the campaigns budget and
continually improve cost per acquisition (CPA), conversion rates
(CR), return on ad spend (ROAS), and qualified leads (MQL); drive
timely adjustments to maximize efficiency of marketing spend
Coordinate Demand Generation marketing campaigns with Inside Sales
activities Create digital and print media plans and creative
execution of outreach. Maintain close relationships with the major
lead generation and media publications Develop a deep understanding
of the customers, products, and the buyer's journey, to ensure the
assets communicate business value and benefits in a compelling way
to optimize CTAs Create, test, optimize, and deploy new emails and
landing page; manage lists for campaigns to deliver superior
segmentation and targeting Manage SFDC and Pardot to set up and
organize campaigns, emails, landing pages, webinars, tracking links
Monitor and consistently improve lead scoring, lead nurturing,
segmentation, and lead flow. Effectively use reporting tools and
data-driven insights to test, track, measure, analyze, refine, and
prove campaign performance. Stay ahead of global industry trends
and best practices related to digital demand generation and
multi-channel marketingQualifications: Bachelor's degree in
Marketing, Business, Communications, or a related field. 3+ years
of similar B2B digital and inbound marketing experience, building,
editing, and optimizing paid media campaigns, with track record of
MQL and CPL achievements 3+ years hands-on experience with MarTech
(Pardot preferred, Marketo, or Hubspot), setting all type of
campaigns and UTMs, optimizing funnel and scoring, and monitoring
results Working knowledge of media buy and social media platforms
ABM technology (DemandBase, 6sense) exposure is a plus Proficient
working knowledge of Microsoft Office Suite (Word, Excel, Outlook,
and PowerPoint)Category Code: JN009
Keywords: CRG Corporation, Rock Hill , Digital Marketing Manager, Executive , Rock Hill, South Carolina
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