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Marketing Analyst

Company: CRG
Location: Lancaster
Posted on: January 16, 2022

Job Description:

Marketing Analyst

Summary: CRG recently launched a search for a Marketing Analyst to join a well-known, well-established, value-centered consumer product good manufacturing company located in Lancaster, SC. This organization offers amazing benefits and the opportunity to join a collaborative, close-knit, and hardworking team within a GROWING organization. The Marketing Analyst will support the planning and development of annual marketing and business plans to achieve sales growth!

Location: Lancaster, SC - 100% onsite!

Opportunity: Direct-Hire!

Compensation: $62,000-$75,000

Assists and participates in annual brand planning to set a fully integrated marketing plan utilizing the full marketing mix of advertising promotions and trade
Lead the internal and external data analysis leveraging internal and syndicated data sources
Lead competitive benchmarking to understand the key players in the supplement category and their strengths and opportunities
Identify opportunities for growth by leveraging data and insights
Lead monthly reporting efforts on assigned brands
Oversee implementation of brand plans for assigned products
Preparation of all promotional materials, as needed, Sales literature, Client brochures, Mailings, Print advertisements, Website updates (all Channels), Digital, Social media, Broadcast, Store imaging, and descriptions
Coordination of printed packaging material for the production
Lead monthly special and loyalty program preparation, coordination, between sales, marketing, and management and track ROI & historical effectiveness
Lead coupon and rebate programs and reporting
Responsible for maintaining/tracking approved annual budgets for appropriate segments/ markets
Communicate effectively with other departments within the organization and function within a team environment
Bachelor's Degree
Strong analytical skills
Advanced PowerPoint and Excel skills
Excellent multi-tasking and prioritization skills
Ability to stay on top of trends
Ability to effectively work and collaborate on cross-functional teams
Category Code: JN009

Keywords: CRG, Rock Hill , Marketing Analyst, Professions , Lancaster, South Carolina

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